Return on Marketing Investment

"We are drowning in information but starved for knowledge."

There is an old advertising industry line that states 50 percent of advertising is wasted, but no one knows which 50 percent. We eliminate that uncertainty. We specialize in developing frameworks to empirically measure the success of marketing programs – eliminating waste and ensuring that our clients get the biggest bang for their marketing buck. Through the rigorous tracking of marketing results and rapid identification of successful marketing tests, we will improve the return on your marketing investment and help you stay one step ahead of the competition.

With One to One Direct, you will never again need to wonder whether your marketing dollars are generating adequate returns:

  • Data collection
  • Return on investment analysis
  • Response optimization and statistical modeling
  • Web analytics to include online search and display advertising
  • Pre-screen credit criteria development
  • Segmentation analysis
  • External demographic/credit data appends