Marketing Results

At One to One Direct we strive to develop long term client relationships that create outstanding results. In partnership with our clients, we have created marketing programs that have achieved long term, profitable growth.

Case Study 3

Client Objective

Client had a need to increase organic deposit generation and create new household growth within its market area.

One to One Direct Solution

Migrated client away from a legacy “saturation mailing” approach to a more targeted, ROI driven strategy. Developed a segmentation strategy that combined client specific information with external demographic information to dramatically improve campaign performance.


Segmentation strategy generated almost 4X more profit than the existing client approach in a head to head comparison.