Customer Relationship Management

"Seek first to understand, then to be understood"

Customers are the lifeblood of any business – and truly understanding your customers is critical to remain successful. We can help you understand your customers better through efficient mining of internal data and overlay of predictive third party information. We can help you develop targeted programs that deliver the right message, at the right time – strengthening existing customer relationships and improving profitability.

One to One Direct can help you leverage existing customer relationships – increasing both customer loyalty and long-term profitability:

  • Customer segmentation
  • Cross-sell program development and implementation
  • Retention program development and implementation
  • Post campaign analysis and reporting
  • Lifetime value analysis
  • Customer profitability analysis
  • Credit and demographic data overlays for segmentation
  • Contact frequency optimization
  • Opt out management