Team Members

Jeff Geisz - Founder and President

While working in the banking industry in the 1990’s, Jeff Geisz recognized that many financial service companies lacked the ability to accurately measure the effectiveness and profitability of their marketing programs. In 1998, he set out to create a marketing company that would focus not only on the creative aspects of marketing, but also the empirical measurement of marketing program results. Since that time, One to One Direct has implemented many innovative marketing programs AND set up the infrastructure to measure their impact - allowing clients to more effectively allocate scarce marketing dollars.

Jeff has worked with some of the most recognizable names in the financial services industry, and has assisted both national and regional clients in the implementation of analytically based direct marketing programs. Jeff has worked with clients on a wide range of issues, including development of comprehensive direct marketing strategies and implementation plans, response rate optimization, and profitability analysis. Using the same methodologies that have created outstanding results in financial services, Jeff is now expanding his business into other industries. Jeff has his B.S. in Finance from Virginia Tech and an MBA from the University of Richmond.

Rick Simpson - Production Manager

Rick Simpson oversees the print production and mail shop functions of our business, and brings over 25 years of direct marketing experience to the One to One Direct team. Rick was on the forefront of database marketing in the early 1980’s, and helped well known companies such as Life of Virginia and Century 21 Real Estate establish database marketing programs.

A partial list of clients for whom Rick has performed projects, generated leads, built loyalty programs, and/or performed analysis would include Dominion Resources, AMF, Crestar Bank - Credit Card, Sun Trust Education Loans, Signet Bank, Central Fidelity Bank, S & K Famous Brands, Carrier Mid Atlantic Corporation, Parker-Pearce Service Experts, Carolina Power and Light, Southside Bank, Farmers Bank, Chippenham Medical Center, America Remembers, United States Historical Society, National Bank of Commerce, Jefferson National Bank, Lane Furniture, St. Mary’s Hospital, DRDR Physicians Referral Service, Productivity Point International, Capital One, Roller Marketing Research, AAA of Virginia, Circuit City, Markel Insurance, Play, Inc., Chesapeake Bay Foundation, and VibrAlign.

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